What is a break-even price for an ecommerce product?
It is the lowest price that covers product cost, marketplace charges, fulfilment cost and expected return loss without losing money.
Pricing decision tool
Find the minimum selling price that protects ecommerce profit
Calculate a break-even marketplace price after COGS, fees, packing, shipping and expected return loss before changing a listing price.
Use this as a floor, then check whether the market price can support it.
Keep fees and return reserve current before approving a discount.
Use price-versus-profit insight in Ecom10x to validate the right price with real orders.
Live calculator
minimum price = (costs + target profit) / (1 - return reserve rate)
Minimum selling price
Rs 589
Includes a 3.5% return-loss reserve and Rs 100 target profit.
Estimate
Use this calculator to understand the direction of profit, loss or stock risk.
Verify
Import marketplace files or connect approved APIs to validate the estimate with real data.
Act
Turn the result into a price, reorder, recovery, COGS or product action inside Ecom10x.
Ecommerce Break-even Price Calculator FAQs
Quick answers for this seller workflow.
Should I include returns in my price?
Yes. A price that works only when every order is delivered can become a loss once normal returns and RTO costs are included.